I Am Art
The expression of my creative essence by Joana Bastos
An immersive and personal experience that explores feminine power through art, rooted in our creative essence.
Introduction
I Am Art — the expression of my creative essence — is an immersive and personal experience that invites women to step out of their comfort zone and explore feminine power through art. It is a creative laboratory that brings together diverse disciplines, materials, methodologies, ideas, and concepts, fostering new sensations and a deeper inner connection to cultivate greater creative freedom, self-knowledge, and self-appreciation.
Although the journey is individual, the immersion is collective, and the expansion of creativity becomes contagious.
What is it?
It is a laboratory that brings together various art forms — such as painting, makeup, body art, styling, and photography — allowing participants to explore their individuality...
What is it for?
It allows creative potential to flow naturally from internal processes, without planning or expectations, providing complete freedom for creation...
Who is it for?
It is aimed at all women (aged 18 and over) who wish to embark on a personal and immersive artistic journey, explore different narratives, discover themselves, and step out of their comfort zone...
What is the expected outcome?
Each participant is expected to fully engage with the entire creative process and, through it, be inspired to explore and develop original ideas, experiment with new methods and techniques...
Who is Joana Bastos?
Joana Bastos is a Portuguese visual artist and creative producer, with extensive experience in visual productions and the recipient of multiple international awards.
She holds a degree in Marketing Management and has also studied Fashion Marketing and Art Direction for Fashion at the University of the Arts London, as well as Production Design for Film with producer and set designer Allan Starski.
She combines her academic background with expertise in makeup, fashion, styling, and body art to create a wide range of concepts, offering alternative forms of communication through video and photography in both corporate and private contexts.
Joana Bastos is also a fashion film director and producer whose work has received international acclaim, with awards and screenings in cities such as London, Barcelona, Los Angeles, Cannes, Korčula (Croatia), and more. Her work has been featured in several international publications.
How did this concept come about?
“When I was a child, I loved giving new life to objects and accessories through my playful creations. Over the past 18 years, working with body art, makeup, fashion, styling, costume design, and photographic productions for brands and various projects, I have refined my creative language. In 2020, I developed I Am Art — a concept that expresses my creative essence and, in a way, unites all these disciplines.
I began sharing it through conceptual, self-produced photoshoots, aiming to inspire others to experience it for themselves and, like me, feel the emotion and magic it brings.
So, I thought about transforming my art into a form that is:
- Collective,designed to reach a wider audience and encourage communication and social interaction. For those who prefer, it can also be experienced in private sessions.
- Educational,it integrates a practical-theoretical methodology and strategies that facilitate learning, using one or more personal objects that each participant brings to the experience. These serve as mental triggers for the creation and development of their artwork. As a laboratory that combines creative and body art makeup, painting, the application of various artistic materials directly on the skin, styling, body expression, and photography, each participant is free to explore these themes in their own way, creating a fully immersive experience.
- Therapeutic,by focusing on the creative process rather than just the final outcome, it becomes a relaxing activity that effectively relieves stress. This artistic process can strengthen confidence and self-esteem while fostering introspection and self-awareness.
The final photographic record adds even more dimension to the work, transforming it into an edited and printed photograph — a unique art piece that can take pride of place in a space within your home.”
What are the benefits of joining this personal experience?
1 - Improved memory and attention:
The creative process requires focus and concentration, helping to extend the ability to maintain attention.
2 – Enhanced brain plasticity:
Artistic practice promotes the reorganization of neural connections, essential for learning and adapting to new experiences.
3 – Reduced stress and anxiety:
This experience works as a channel for emotional expression, allowing the release of suppressed feelings and promoting a sense of relief and wellbeing.
4 – Boosted self-confidence:
Creating art, especially when your own body is part of it, generates a sense of achievement and personal satisfaction.
5 – Visual perception: The act of creating involves attention to detail, proportions, and perspectives, enriching the way we see and understand ourselves.
6 – Improved communication: Visual art is a powerful non-verbal language for conveying ideas and emotions that we cannot always express in words.
7 – Empathy: Working together creates bonds, bringing participants closer and allowing them to understand and feel each other’s experiences and perspectives.
8 – Problem-solving skills: The spontaneous and improvised nature of this creative process encourages original solutions to aesthetic or technical challenges — skills that can also be applied to other areas of life.
These benefits demonstrate that art is a powerful and multifaceted practice, capable of enriching life on many levels and enhancing both personal development and mental and social well-being.
FAQ’s
- No. Each person is free to choose which part of the body they wish to work on.
- No previous experience in painting or make-up is required. You will be provided with all the necessary materials and guided support from Joana Bastos throughout the session.
- No. This experience is inclusive and open to people of all genders. However, to ensure the comfort of those wishing to include partial nudity in their work, sessions can be organized by affinity or preference groups so that each participant feels safe and respected.
- No. Joana Bastos will photograph each participant, guiding body movements and postures to enhance the final result.
- Yes. The group should have a minimum of 4 and a maximum of 7 participants. You can bring your friends to enjoy it together or offer it as a gift for a unique and memorable life experience.
Voices from this experience
“Thank you, Joana! It is an honor to be part of this project, and to see the metamorphosis of my art through your visual narrative. Thank you for your sincere dedication and care!”
– Joana Moher
“Today was a very special day for me. I would like to thank everyone for the experience I was able to live, especially you, dear Joana, for the inspiration. It was simply wonderful.”
– Nicole Neumann
“Good encounters and weaving experiences. Thank you for the morning of art and expression.”
– Heidi Paula
“It was such a lovely meeting and experience! Thank you, Joana, and to all the beautiful muses.”
– Tanya Costa
“I love the photos! They’re spectacular, thank you so much! I feel like your supermodel – what a wonderful gift!”
– Paula Fernandes
I Am Art
- and you can be, too.
Date coming soon
It is a 7-hour personal and immersive experience that explores feminine power through art, fostering a deeper inner connection, self-knowledge, and self-appreciation, all rooted in our creative essence.
Join this experience and become your own work of art.
Spots are limited!
If you’d like to have this experience privately, please get in touch with me.
Para se inscrever, escolha uma das seguintes opções:
1ªOpção
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A experiência imersiva guiada por Joana Bastos:
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Inclui diversos produtos e materiais de maquilhagem profissional, pintura e arte corporal de alta qualidade exclusivamente para a sessão
2ªOpção
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A experiência imersiva guiada por Joana Bastos:
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Inclui a 1.ª opção + sessão fotográfica + edição de até 3 imagens, com tamanho máximo de 1 MB, enviadas posteriormente por e-mail
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3ªOpção
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A experiência imersiva guiada por Joana Bastos:
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Inclui a 1.ª e 2.ª opções + um poster de uma imagem à escolha, com altura máxima de 60 cm, em papel brilhante, impresso em PVC de 3 mm
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Custos de envio NÃO incluídos
DON'T MISS OUT – COME AND BE PART OF THIS EXPERIENCE!
**Attention: This experience is protected under copyright and related rights law. Unauthorized use may constitute an infringement or forgery (Articles 195 and 196 of the Copyright and Related Rights Code), and may also result in civil liability and a claim for damages. © 2020 Joana Bastos. All rights reserved.
© 2025 ALL RIGHTS RESERVED. DEVELOPED BY BPHL ASSESSORIA.